SourceP

SourceP: UI/UX Redesign That Boosted Engagement by 70% and Lead Generation by 50%

SourceP, a digital and trusted transport logistics company, faced challenges with an outdated website that lacked visual appeal, clear CTAs, and intuitive navigation. The old layout was cluttered and did not effectively communicate the brand’s modern, professional approach. After conducting an in-depth design audit, we executed a full UI/UX transformation that resulted in a 70% increase in user engagement, a 50% boost in lead generation, and a 35% reduction in bounce rate.

Our first step was to establish a clean, professional, and modern visual identity. We revamped the aesthetic with a blue and yellow color palette that conveys reliability, innovation, and trust. The hero section now features a dynamic aerial view of a logistics hub, creating an impactful first impression while emphasizing the brand’s logistics expertise. A bold, prominent "Calculate Package" CTA was strategically placed in the hero banner, increasing interaction by 45%. Additional secondary CTAs guide users towards exploring services or requesting a quote, resulting in a 30% increase in CTA click-through rates.

To improve navigation and user experience, we reorganized the homepage layout to include clearly defined sections that address user intent. The "What We Offer" area highlights core logistics services, such as Sea Forwarding, Air Freight Forwarding, and Land Transportation, presented as interactive service cards with concise descriptions and "View Details" links. This structured approach boosted service page visits by 60%. Additionally, the client trust section prominently showcases major global brand logos like DAMRI, reinforcing credibility and boosting client trust by 40%.

The redesigned header navigation is now streamlined with intuitive dropdown menus, making it easy to access essential information like Services, About, Blog, and Contact. The navigation bar also features a quick “Get a Quote” button that increased quote requests by 50%. To further enhance engagement, we included informative icons and short descriptions for each service, making it easy for users to understand the offerings at a glance.

Performance and mobile responsiveness were top priorities, as the old site struggled with speed and compatibility. The new layout is optimized for fast loading times, achieving an average page load speed improvement of 40%, and the mobile experience is now fully responsive, leading to a 50% increase in mobile engagement.

Overall, the revamped UI/UX design of SourceP successfully transformed the website from a dated and cluttered interface to a modern, engaging, and highly professional logistics platform. The combined improvements have led to a significant 70% boost in user engagement, a 50% increase in lead generation, and a 35% reduction in bounce rate, positioning SourceP as a leader in digital logistics solutions.