The Salad Combo

Salad Combo: Fresh Design That Boosted Conversions by 50%

Salad Combo’s website redesign led to a remarkable 50% increase in conversions, driven by a complete transformation of the user experience and visual identity. The previous design featured a basic layout with outdated visuals and muted colors that failed to convey the brand’s freshness and vibrancy. To address this, we implemented a modern, clean aesthetic with a fresh green and white color palette, smooth typography, and high-quality food imagery. These elements work cohesively to communicate health, quality, and professionalism — reinforcing trust and emotional connection with customers.

To further enhance performance, we strategically placed multiple clear and bold call-to-action (CTA) buttons throughout the site. Unlike the old design, which had a single "Order Now" button that lacked emphasis, the new layout features visually distinct CTAs like “Add to Cart” and a highlighted “Search” bar in the hero section. These are designed to naturally guide users toward actions like browsing the menu, adding items to their cart, or completing a purchase. Additionally, the mobile experience was significantly improved, ensuring that customers can order from any device without friction.

We also revamped the overall layout from static to intuitive, presenting information in a logical and user-friendly way. The hero section immediately introduces the brand and encourages menu exploration, while a clean 3-step ordering guide simplifies the customer journey. Filterable menu categories make finding dishes effortless, and customer testimonials add authenticity without overwhelming the page. The footer is now informative yet light, including contact information, blog links, and a newsletter sign-up to maintain engagement.

The result is a high-performing, visually captivating website that not only captures the essence of fresh, healthy eating but also drives sales through optimized design. The new layout and interaction improvements have resulted in a 50% boost in conversion rates, making Salad Combo a leading example of how thoughtful UI/UX design can directly impact business success.