PolicyPulse: Energizing German Insurance SaaS

This high-converting ad campaign was created to promote a German insurance SaaS product designed for agents to streamline client communication and boost productivity. The goal was to take a traditionally “dry” topic like liability insurance and turn it into something fast-paced, relatable, and visually persuasive. Our edits had to strike a balance between explaining product benefits and emotionally connecting with overworked insurance agents.

We produced the videos in Adobe Premiere Pro and After Effects, combining animated typography, motion graphics, and UI walkthroughs with stock overlays and voiceover sync. The tone was serious but energetic, with clever pacing and sharp visual hierarchy to make the pain points — long sales calls, missed clients, slow follow-ups — instantly recognizable. We highlighted benefits like WhatsApp integration, SID qualification speed, and automated document delivery with clear animated flows and call-to-action prompts.

The final video series helped the client turn complex software features into easy-to-understand value, driving attention from insurance professionals across Germany and supporting conversion through clean storytelling and visual simplicity.