Decoy Dynamics: The Pricing Hack Exposed

This punchy short-form video was created to explain the decoy effect — a pricing psychology trick used by marketers to influence buying decisions. The goal was to simplify a behavioral economics concept into a scroll-stopping, 60-second story that feels both educational and entertaining. With no fluff, the script gets straight to the point, and the visuals had to do the same.

We used Adobe Premiere Pro and After Effects to match each line of the voiceover with kinetic typography, animated product mockups, and fast visual metaphors. The pacing was aggressive and TikTok-native, with sharp cuts, bold zooms, and real-time comparisons that brought the abstract idea to life. Every second was used to push clarity, context, and engagement — especially around the "decoy" concept. The visuals mimicked real e-commerce layouts and pricing pages to ground the example in reality.

The final result was an eye-catching, informative short built for virality and shareability — perfect for creators, marketers, and business pages looking to explain value in a visual-first way.