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42% More Conversions: A Behind-the-Scenes Look at a Health Brand’s Turnaround
August 12, 2025 • 5 min read

42% More Conversions: A Behind-the-Scenes Look at...

Discover how Bala Health boosted conversions by 42% in just 90 days through 7 targeted CRO tests. Learn what worked, wha...
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The Real Reason Your Videos Aren't Getting Views (It's Not Your Content)
August 11, 2025 • 4 min read

The Real Reason Your Videos Aren't Getting Views (...

Your videos aren’t failing because of your content. They’re failing because of your editing. Discover how one change too...
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The Science of High-Converting Landing Pages: Strategies That Work
August 9, 2025 • 8 min read

The Science of High-Converting Landing Pages: Stra...

Landing Page Conversion Tips: Turning Visitors into Paying Customers I remember the first landing page I ever created....
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A/B Testing Video Calls-to-Action for Maximum ROI
August 9, 2025 • 5 min read

A/B Testing Video Calls-to-Action for Maximum ROI

Blog Post: Split Testing for Video CTAs Introduction: Why Testing Your Video CTAs Is the Hidden Lever for Conversions
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Long-Form Video Editing Strategies That Keep Viewers Hooked Until the End
August 9, 2025 • 10 min read

Long-Form Video Editing Strategies That Keep Viewe...

Long-Form Video Editing Strategies: How to Keep Viewers Engaged From Start to Finish I'll be honest with you—editing...
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Storytelling in Video Editing: The Secret Weapon for Unforgettable Marketing
August 9, 2025 • 9 min read

Storytelling in Video Editing: The Secret Weapon f...

Storytelling in Video Editing: The Secret Weapon for Unforgettable Marketing You know that feeling when you're scroll...
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The CRO Checklist: 10 Fixes Every Website Should Make
August 9, 2025 • 8 min read

The CRO Checklist: 10 Fixes Every Website Should M...

The 10-Point CRO Checklist That Fixed My Client's Bleeding Conversion Rate Six months ago, a client called me in a pa...
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Above the Fold: What to Show (and What to Avoid) for Better Conversions
August 9, 2025 • 6 min read

Above the Fold: What to Show (and What to Avoid) f...

Above the Fold: What to Show (and What to Avoid) for Better Conversions I was helping a client redesign their homepage...
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AI vs Human Design: Which One Drives More Conversions?
August 9, 2025 • 7 min read

AI vs Human Design: Which One Drives More Conversi...

Most Businesses Don't Know What Their Website is Saying, But CRO Experts Listen Closely
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How to Read Website Analytics Like a CRO Expert
August 8, 2025 • 6 min read

How to Read Website Analytics Like a CRO Expert

Most Businesses Don’t Know What Their Website is Saying — But CRO Experts Listen Closely
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